American Pacific Industries (API Tire, Inc.) is excited to announce the launch of the comprehensive new PEGASUS tire program, designed to deliver value, performance, reliability, and versatility for every type of driver and road condition. This program introduces a full range of PEGASUS branded tires with proprietary tread designs that meet the demands of diverse driving environments—from smooth highways to […]
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Read more »New lineup delivers rugged versatility for adventure seekers, electric vehicle drivers, and hardworking professionals across the U.S. and Canada The Goodyear Tire & Rubber Company (NASDAQ: GT) has announced the launch of three new all-terrain tires across its consumer portfolio, designed to meet the growing demand for rugged, versatile performance across a wide range of terrains […]
The post Goodyear Unleashes Three New All-Terrain Tires Built for Power, Performance and Possibility appeared first on Traction News.
Read more »Toyo Tires® returns to the SEMA Show in Las Vegas, Nevada on Nov. 4 – 7. Featuring a variety of show-stopping vehicles making their inaugural debut, Toyo Tires Treadpass remains a must-see activation at the world’s leading automotive trade event. Treadpass represents a blend of artistic creativity and innovation, providing a platform for talented builders to […]
The post Toyo Tires Treadpass Returns With 28 Custom Vehicle Builds at 2025 SEMA Show appeared first on Traction News.
Read more »Awarded as “V2X Innovation of the Year”, Pirelli Cyber Tyre is the world’s first system that collects data from tires and processes them to optimize the vehicle’s control electronics. Pirelli’s technology has been recognized as decisive for the development of future smart and connected mobility. Pirelli Cyber Tyre has won the title of Vehicle-to-Everything (V2X) […]
The post Pirelli: Cyber Tyre Awarded as the Most Innovative Tire Technology at the AutoTech Breakthrough Awards 2025 appeared first on Traction News.
Read more »Auto shops using Shop-Ware, Tire Guru, and Protractor can now complement their customer loyalty programs by offering free trial access to SiriusXM’s premium audio entertainment Vehlo and SiriusXM today announced a new integration that enables auto service and repair shops leveraging Vehlo’s leading software solutions to provide their eligible customers with a complimentary three-month trial subscription to SiriusXM. This integration is available now at Tire […]
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Read more »In a remarkable display of endurance, strategy, and off-road grit, Team #122 — comprised of seasoned competitors Tobi Hlavnicka and Caralina Carlson — finished 4th overall in the milestone 10th anniversary Rebelle Rally, racking up 1,637 points and achieving 87% of the total possible points in their rugged 2023 Ford Bronco Raptor. As third-time competitors […]
The post Team #122’s Tobi Hlavnicka and Caralina Carlson Claim 4th Place Finish at 10th Anniversary Rebelle Rally appeared first on Traction News.
Read more »Beyond the data-driven efficiencies of Industry 4.0, a new paradigm is emerging for manufacturers in the production of tires: Industry 5.0. This next evolution emphasizes a human-centric, resilient, and sustainable approach, calling for a more symbiotic relationship between human workers and intelligent machines. The goal is to leverage the precision and tireless nature of automation […]
The post From Code to Context: How Spatial AI is Powering the Next Leap in Tire Manufacturing appeared first on Traction News.
Read more »The automotive industry is undergoing a revolution, and Ford is at the forefront of this transformation. As electric vehicles (EVs) become increasingly mainstream, Ford’s commitment to innovation and sustainability is reshaping the way people think about transportation. From advanced technology to environmental responsibility, Ford’s EV line is driving the future toward a cleaner, smarter, and […]
The post How Ford’s EV Line Is Charging the Future of Transportation appeared first on Traction News.
Read more »Michelin, a global leader in tire innovation, is proud to announce the full deployment of TreadEye, a proprietary technology developed to enhance the retread process and deliver measurable value to fleets. After a period of phased implementation, TreadEye is now available across the Michelin Retread Technologies franchise network in the United States. TreadEye is an […]
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Read more »New survey from Hankook Tire reveals insights into Americans’ automotive shopping behaviors before the end of the year Hankook Tire’s Gauge Index analyzes driver behaviors and purchase intent. With less than three months left in 2025, new survey data indicates that over half (54%) of American drivers are planning to purchase tires before the end […]
The post Americans Signal Major Uptick in Tire Purchases Before Year-End, Survey Finds appeared first on Traction News.
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